The American Music Manager’s Blog

So a lot of my energy recently has been used in building name recognition for the two new bands I’m working with, the Stone Pages www.myspace.com/thestonepages and Reboot the Robot www.reboottherobot.com .   Name recognition, Image, Style, BRAND, are all very important words when it comes to promoting new bands.  How you are viewed by the public is essential to your career and success in the music industry. 

 The Stone Pages have been together for nearly two years and are a band that really focuses on writing and live performances so in the last two years or so that they have been together, they haven’t done a lot in the form of self promotion.  They have played some local shows in and around the Twin Cities, but have not ventured to much further then the 612/651 area codes. 

 The main goals for the Stone Pages are basically to start from square one and build an image, a solid fan base and play shows, more shows, and then some more shows after that.  Also, get some merchandising started in the form of t-shirts and continue to sell their first self titled CD through the different online channels such as iTunes and CD Baby, and of course at their live shows as well. 

 The second phase of promoting the Stone Pages will be through online and college radio stations.  We will also begin booking short Mid-Western tours to extend the range of their fan base.  The Stone Pages also play acoustic shows so in this phase we will begin booking some smaller venues that feature acoustic performances to appeal to a different audience that may not see them play at a rock club. 

 While phase one and two are happening, there will be the ongoing online presence that we will be building for the Stone Pages.  Continue to promote their MySpace pages along with extending their networks on Facebook and Twitter. 

 Keep an eye out for the Stone Pages all of their new shows and appearances will be listed at www.myspace.com/thestonepages and www.twitter.com/apelis

 Reboot the Robot is something of a different animal.  Jon Ware, the driving force behind RTR, is basically an online promotion machine.  He is contacting people every day letting them know what he is about and where they can hear his music.  RTR is just about to finish up their first album titled Nothing. Something. Everything. which will be released on June 2^nd.  We will be promoting that album very heavily to college an online radio along with selling it at all of the online distribution avenues, iTunes, Rhapsody, et.  

 Merchandising will also be front and center for RTR in the next couple of months.  The first t-shirt design is at the printers ready to go so they should be available soon and can be found at www.myspace.com/reboottherobot or www.rebootherobot.com .  Look for other merchandise to be released shortly there after, but we’ll keep it a surprise as to just what that will be for now. 

  Although these are just a few things we at Apelis are working on right now for the Stone Pages and Reboot the Robot, you can see at how important it is, to get the name of the band out there, and build a brand.  Live, the Internet, word of mouth, radio, merchandise, these are all different, yet important ways to get people to recognize your bands name, which will make all the more easier to continue booking shows, selling CD’s and possibly some day getting that record deal.

 A.P.